AdWords experience

Building an Adwords Team

2013-02-14T19:12:00.000+08:00

To build an effective and efficient Adwords Team, you just need a small group of people with different talents to work together.

Tasks

Execution
1. Ad copy writing
2. Design landing pages

Research
3. Keywords research

4. Testing campaigns with various variations and tracking of outcome

Business operations
5. Organising campaigns
6. Peformance monitoring and reporting

People

1. One web designer with competency in PHP and SQL database
2. One adwords executor cum copywriter (familiar with excel, database or any other productivity tools)
3. One researcher and ideas generator
4. One performance reporting writer and analyser
5. One team leader

Criteria of the team: Be small, be nimble and be quick.

change on original or change on change

2006-05-02T23:20:00.000+08:00

vIf you leave it uncheck, all variaions will be created upon the earlier variations. check it, all variations will be created based on the original keywords.

2006-05-02T20:54:00.000+08:00

Variations available...

Steps to create variations

2006-04-20T18:58:00.000+08:00

Adding words in front, at the back and in the middle of keyword phrases of your entire AdGroup.

2006-04-20T18:57:00.000+08:00

The grey colored buttons is the variation choices that available in JOCE.

Keywords Grouping Wizard 2

2006-03-28T18:02:00.000+08:00

Done. Selected keywords were removed from the original list and were grouped into a new AdGroup. Old list were sorted nicely for next selection of keywords.

Keywords Grouping Wizard

2006-03-28T17:57:00.000+08:00

First selec the keywords. Then click the "New AdGroup" button.

Google Adwords' Search Network

2006-03-25T00:34:00.000+08:00

Check out the write up in Adword Excelizer on Google Adwords Search Network. Image is taken from Search-This.com's Search engine decoder.

Google's partners, the Search network

2006-03-25T00:31:00.000+08:00

When we activate Search Network, which search engine result page that our ads will be displayed?

Sort and group keywords quickly 2

2006-03-24T21:59:00.000+08:00

Done.

Sort and group keywords quickly using AE beta

2006-03-24T21:57:00.000+08:00

Grouping keywords quickly...
1. Select the "Selection to NewAG" button.
2. A dialog box will prompt for range. Select the keywords in a column with click and drag. For non adjecent cells, press [ctrl] button and click.
3. Click ok.

A new AdGroup will be created.

Adword Excelizer's look and feel

2006-03-23T18:00:00.000+08:00

Adword Excelizer canters for multiple AdGroups. You can create as many AdGroups as you like.

Split test 3

2006-03-21T13:31:00.000+08:00

Choose the date after setting up of your new ads. Check the full explantion of a proper split test in my official adwords blog here.

AE wrapping 2

2006-03-21T12:53:00.000+08:00

In Google Adwords' Add Keywords or Edit Keywords text box, just press [ctrl]-v. All the copied keywords will be pasted as board match and phrase match into the text box for saving.

AE wrapping 1

2006-03-21T12:49:00.000+08:00

Choose types of match. In this example we click on "Broad & phrase" match button. The entire column of AdGroup 5 (words on finger picking) will be wrapped with broad and phrase match and copied for pasting. The next step is just to press [ctrl-tab] to switch to Google Adwords.

Split Test 2

2006-03-21T00:51:00.000+08:00

Tick off ad rotation and, therefore, Not to show better ads more often.

Split Test

2006-03-21T00:33:00.000+08:00

The fist step of doing a proper split test is actually deactivate Search network and Content network.

AE Quick Start 4

2006-03-20T23:26:00.000+08:00

The selected keywords moved to destination cells.

AE Quick Start 3

2006-03-20T23:22:00.000+08:00

A new dialog box will appear requesting you to specify the 1st cell of destination range for your selected keywords. You will choose a cell and press "ok" button of the dialog box.

AE Quick Start 2

2006-03-20T23:16:00.000+08:00

1. Click on "Move keywords" button. A dialog box will appear and ask you to specify range.
2. Select the cells containing keywords that you want (to create a new adgroup) by click and drag.
3. Select non adjacent cells by pressing [ctrl] and click on those cells.
4. Press the "ok" button in the dialog box.

AE Quick Start 1

2006-03-20T21:44:00.000+08:00

After copying the keywords from your sources, just switch to AE and press the "Paste New KWs" button. The copied keywords will be pasted at the New Keywords column.

Quick research method

2006-01-31T00:50:00.000+08:00

Right click for the pop up menu...

New tab appears

2006-01-31T00:48:00.000+08:00

A new tab appears

Research result

2006-01-31T00:47:00.000+08:00

Click the new tab

Brainstorm it, the login page

2006-01-18T00:32:00.000+08:00

Brainstrom it, the login page...